Independence.

This site is published by an independent buyer side advisory firm. The firm has no reseller relationship with Broadcom Inc. The firm has no partnership of any kind with Broadcom Inc. The firm receives no commission, referral fee, rebate, marketing development funding, or any other form of compensation from Broadcom Inc. or from any Broadcom channel partner. The firm has never been an authorised reseller of any Broadcom product. The firm has never participated in a Broadcom partner program. The firm has no intention of entering into any such arrangement in the future.

The firm earns its fees exclusively from the enterprises and public sector bodies it advises. The fee model is straightforward. Buyers retain the firm to help them prepare for, negotiate, defend or restructure their commercial relationship with Broadcom Inc. The firm produces analysis, contract review, benchmark data, pricing models, negotiation strategy and audit defense work. The buyer pays for that work. Nothing flows from the seller side.

Why this matters to a buyer

The advisory market around enterprise software contains many firms that hold seller side relationships alongside their buyer side work. Some of those firms are reputable and produce good outcomes for buyers despite the structural conflict. The Desk's view is that a buyer side engagement is cleaner without the conflict. When the firm advising the buyer also earns money when the buyer renews, the calculus of the advice changes at the margin. The change may be small. The buyer cannot know how small.

We chose a buyer side only model because it removes the question. A buyer who works with us never has to wonder whether the renewal recommendation is shaped by an arrangement the buyer cannot see. There is no arrangement. The recommendation is shaped by what the buyer's contract, deployment data and benchmark cohort actually support.

Why this matters to Broadcom

The Broadcom commercial team is generally aware of which advisors hold partner relationships and which do not. The Desk's standing position is visible from the first interaction on any engagement. The Broadcom team's response to that position varies. The most common response is professional. The negotiation proceeds on the merits. A small number of engagements have featured pushback on the independence position. The pushback has not affected the outcome of any engagement to date.

The Desk does not name Broadcom employees in any public material. The Desk does not characterise specific Broadcom representatives in case studies or articles. The Desk treats Broadcom Inc. as a counterparty in a commercial relationship, not as an adversary. The negotiation is professional. The reporting on this site is editorial, not personal.

What independence does not mean

Independence does not mean hostility. The Desk's standing view is that Broadcom Inc. is a legitimate commercial counterparty whose pricing, contract structure and audit practices reflect the company's strategy as a publicly traded business. The buyer's job is to negotiate against that strategy on the buyer's own terms. The Desk's job is to help the buyer do so with evidence, calendar discipline and contractual rigour.

Independence also does not mean that we recommend migration as a default. Most of the engagements we run end in a renewal with Broadcom on terms the buyer can defend. A small minority end in a partial or full reshape of the footprint. A smaller minority end in a substantial migration. The recommendation in each case is shaped by what the buyer's situation supports, not by any prior commercial preference of the firm.

What you can verify

Buyers who want to verify the firm's commercial posture before engaging are welcome to ask three questions on the first call. Whether the firm holds any agreement, written or verbal, with Broadcom Inc. or any Broadcom channel partner. Whether the firm receives any compensation, direct or indirect, that depends on a buyer renewing rather than not renewing. Whether the firm has any commercial relationship with the alternative vendors most often considered in Broadcom migration assessments. The answers to all three questions are no. The firm will state this on the call and reaffirm it in any engagement letter.

Updates to this page

This page is reviewed quarterly. Any change to the firm's commercial posture, the fee model, the partner status or the independence declaration is dated and reflected here within thirty days of the change. The current review date is shown in the byline at the top of the page.