VCF renewals ▲ 31.4% YoY· Symantec EDR true-ups ▲ 18%· Carbon Black avg quote uplift +22%· Mainframe MIPS capacity squeezes ▲· Audit notices ▲ 47% QoQ· Our last 10 deals avg −41% on quote· VCF renewals ▲ 31.4% YoY· Symantec EDR true-ups ▲ 18%· Carbon Black avg quote uplift +22%· Mainframe MIPS capacity squeezes ▲· Audit notices ▲ 47% QoQ· Our last 10 deals avg −41% on quote
Wednesday · 27 May · MMXXVIIssue II
Independent · Buyer-SideLive
About the Practice
Independent · Buyer-side advisory · Not affiliated with Broadcom Who we are, what we will not do, and how we get paid. Not affiliated with Broadcom Inc.
The Lead · About · Independence Statement

An independent practice on one side of the table.

Buyer-side only. No reseller relationship with Broadcom. No partnership of any kind. We earn fees from outcomes, not from products sold or renewed.
By The Negotiation Desk · Founded to do this work and only this work

BroadcomNegotiations.com is the public face of a small, senior advisory practice that works exclusively on Broadcom contracts. We negotiate renewals, defend audits, validate quotes against benchmarks, right-size portfolios before renewal, and build exit plans for buyers who want to change their position. We do not do anything else. We are not a reseller. We are not a managed service provider. We do not carry partnerships, certifications, sales targets, or any commercial relationship with Broadcom or its account teams.

The reason that matters: the buyer's interest and the seller's interest are not the same interest. A reseller earns more when the renewal lands higher. We earn less. An MSP earns from product deployment volume. We earn from contract structure. A consulting firm with a Broadcom partner badge has commercial reasons to keep the relationship warm. We have none. We are on one side of the table. That side is the buyer's side.

"They were the only firm we spoke to that did not pitch us a Broadcom relationship as a feature. That was the feature."VP Procurement · Global insurer

The team works on Broadcom contracts only because that is where the deepest knowledge compounds. The acquisition consolidated six product regimes that each had their own pricing logic, contract paper, and audit posture. We chose to specialise rather than to cover ten vendors at half the depth. That is a commercial choice with consequences. It also means our concession-band data set is denser than anything you will find at a multi-vendor firm.

We are happy to tell you what we will not do. We will not work both sides of a deal. We will not refer you to a reseller in exchange for any kind of consideration. We will not name your firm publicly without written consent. We will not write a piece of analysis we are not prepared to defend in a CFO review. If those constraints fit how you want to work, we are likely a good match.

§ 02

Outcomes since founding

Verified · Net of fees · Signed contract delta
Savings delivered
$340M+
Cumulative reduction on Broadcom renewals, true-ups, and audits.
▲ updated Q2 2026
Engagements
280+
Renewal, audit defense, optimization, retainer.
▲ 14 currently live
Audit exposure
−74%
Avg reduction on formal Broadcom compliance reviews.
▲ verified via settlement
Practice depth
20+yrs
Combined practice experience on these specific contracts.
▲ pre-acquisition era
§ 03

The independence statement

What we will not do
No reseller relationshipPosition

We do not earn anything from products sold or renewed

We carry no reseller agreement. No volume rebate. No partner status. No certification path that ties our compensation to Broadcom sales. Our fee is the same whether the renewal closes at quote or at 60 percent off quote. We earn from outcomes, not from product flow.

Full statement →
No sides switchingPosition

We do not work both sides of a Broadcom deal

If we represent the buyer, we will not also advise the seller, the system integrator, or any reseller on the same deal. We will not refer you to a reseller for consideration of any kind. There is no fee, no kickback, no relationship that creates a conflict.

Full statement →
Anonymised by defaultPosition

We do not name you without written consent

Cases on this site are anonymised by industry, region, and deal size. Quotes are attributed by role, not name. We will only identify a client publicly with explicit written consent, and most clients prefer that we do not.

Full statement →
Correspondence Invited

Write before the quote becomes a position.

Two analyst calls. No pitch. We tell you what we would do, what the leverage actually is, and whether we are the right firm. If we are not, we will say so.
Who we work for. Buyer-side only. No reseller relationship with Broadcom. No partnership of any kind. We do not earn anything from products sold or renewed. Only from outcomes delivered against the contract.